Keb Cerda "OOTD" Project
展覽時間 Duration：2016 年 7 月 2 日至 22 日
開幕茶會 Opening Reception：2016 年 7 月 2 日 (六) 15:00
藝術家 Artist：凱博・賽達 Keb Cerda
地點：路由藝術 Venue: NUNU FINE ART
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OOTD 是近來國外社群媒體和時尚部落格的熱門字彙，其意來自「每日穿搭 Outfit of the Day」的字首縮寫，並在部落客們花枝招展的裝扮外，展現了當今社會對於潮流裝飾，甚至整個文化的消費意識。面對牽涉多個文化層次的命題，菲律賓藝術家凱博 ・ 賽達（Keb Cerda）選擇以高原民族的生活景象為第一層繪畫圖像，再結合手機程式 Omniscope，透過螢幕二次觀看有所變化的畫作影像，轉為滑稽的時尚走秀或精品廣告。
An acronym which stands for “Outfit of the Day,” the phrase has recently become a ubiquitous tag in social media and fashion blogs, indexing clothing and apparel brands and celebrating the entire culture of its consumption. When adopted to a collection of visual artworks that transform ethnographic records of highland peoples into a parody of fashion photography and advertisements through a mobile application, all the more the layers of meanings and associations resonate with the intersections plotted by the artist in this latest project he had embarked on—the intersections of ethnography, consumer society, and virtual technology.
Keb Cerda presents two sets of imagery: the first one being faithful reproductions of old ethnographic photos of the mountain peoples of the Philippines; the second, on the other hand, shows different fashion articles reminiscent of print advertisements. The two sets are linked through the use of a mobile-based application called Omniscope, which merges the images in the two sets of works and reveals texts composed of parodied brand names. In this process, peoples often construed as traditional and primitive enter the realm of the hip and the cool, the flashy and trendy, and become a curious visual presence in the consumerist and global market system.